Thursday, August 13, 2009

Deli Meat slugfeast

An article in the Courier highlighted the controversial decision by Harris-Teeter to switch from Deitz and Watson to Boar's Head. There is lots of money at stake in the decision but the article was misleading in one point. While it's true that H-T has over 100 stores not all are making the switch at once. For now, only the higher volume stores are changing.

The switch is expensive and time-consuming. Yes, it's a big deal. Boar's head furnished all relevant employees with hats, smocks, and shirts as well as company help during the promotional period and will provide a permanent worker who will be responsible for product rotation, ordering, and stocking.

Deitz and Watson plan to hold a taste test to gather ammunition to fight back with so they can regain the H-T business. Taste isn't the issue here and Deitz and Watson
can't win on those arguments. New Coke won in taste tastes agaisnt Coke classic and we all know what happened in that situation.

I've heard the customer complaints. Not once has anyone commented on rather having Deitz and Watson back or not liking Boarh's head nor have there been complaint about the price. The number one complaint has been the elimination of the Harris-Teeter brand from about the mix in the Fresh Foods (Deli) Department.

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