Watch video to see a picture

I know ad revenue is important but I believe things are going a little overboard.  An article claims their is a much see picture and when you click to see it you are shown a video with an ad leading off and probably a talking head  describing what you are about to see and then a split second view of the picture you were promised.  Yahoo is really bad about this.  It is becoming as irritating a bling expecting you to click on a link every third word.