I was a college student in Texas when I first heard of cable. One of the men I worked with purchased it because he could not watch TV where he lived otherwise. One of the main pitches used by cable companies to sell the product was "No ads", or commercial free TV. One could pay not to see ads or one could watch TV with the ads and not pay.
After enough people started getting cable because of the increase in the number of programs available made it attractive, programs started having commercials. When comnsumers complained, cable said they could purchase premium channels which would be commercial free. In effect, a customer was charged twice for getting what he was promised to begin with or he had to pay for something that once was free.
No wonder people hate cable.
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